A ghost travels Europe, is the ghost of cool tourism for the masses. A new generation of hotels combines design, comfort, location, gastronomy, technology. Yes, you can have it all.

According to a survey conducted by hoteles.com, for 66% of travelers if the wifi is free is the most decisive when choosing accommodation. Well, the hotels in our selection see the wifi and add a design worthy of the best magazines of interior design, strategic location, various technological additions, eco-friendly restaurants, inspiring clientele, space for bikes, online checkin and all at affordable prices , Does anyone give more?

OKKO HOTEL, NANTES: The Okko chain and its serenity in design have just opened sucusal in Nantes and, in the coming months, in Grenoble and Lyon. It is an all inclusive: breakfast, aperitif, access to the wellness area, wifi, movies on demand … The first four stars for all.

BIKINI 25 HOURS, BERLIN: In a building built in the fifties by the architects Paul Schwebes and Hans Schoszberger, the new hotel of the chain for hipsters 25 Hours Hotels has lived a comprehensive redesign under the orders of Werner Aisslinger. The objective? Show the tension between nature and culture, between the urban and the jungle.

CASA ORTEGA, MARSELLA: Strategically located opposite the train station of Saint-Charles de Marseille and very close to the old port, Casa Ortega is a hostel in which the design plays a very important role. Decorated by David Karoubi, this accommodation has five rooms where antique furniture is blended with contemporary objects.

CHECK IN RIOJA: The decoration of Check In Rioja, an hostel in La Rioja that serves as a hostel for pilgrims who make the Camino de Santiago, is pure eclecticism. This accommodation mixes second-hand furniture and others made by the owner, Nacho Najera, with some old pieces and others made by a Rioja’s carpenter.

LA BANDITA, PIENZA (TOSCANA): La Bandita is the perfect place to rest. Located in the heart of Tuscany, this former convent converted into a rural house has several rooms, swimming pool and an incomparable environment.

Source: revistaad.es


A Story, the Prada Spring 2017 Men’s campaign, tells a tale of a man that finds his perfect resting place in the dunes amongst nature.

The new campaign video by Willy Vanderperre continues the “escape the 9-to-5” narrative that was first introduced in the 365 Spring 2017 campaign. While the first chapter featured younger faces racing through an office building and escaping to a rooftop, A Story follows a seasoned gentleman that manages to escape the proverbial hamster wheel and find the resting place that he has longed for.

Jude Law stars in the black-and-white short film wandering aimlessly but with a purpose, feeling the sand and straw beneath him while he, as the narrator puts it, “enjoys the company of his thoughts and memories of friends, lovers, and time.”

A Story conveys its message very clearly and captures an audience that may have felt left out by the 365 advertisement. Young Pope star Jude Law is much closer to the Prada man in style, character and lifestyle, and longing for time alone is an issue that a seasoned man can relate to. Amidst work trips, family life, and maintaining one’s health, when does one get a chance to stop, breathe and take a minute to enjoy nature or our living space? Law may not run through office halls or scale a building in A Story, but his solitude in A Story is enviable.


It’s been a busy week chez Tom Ford.

Ford was one of a handful of designers—Burberry’s Christopher Bailey and Tommy Hilfiger among them—to pioneer the see-now-buy-now model when he hosted a starry dinner, runway show, and Leon Bridges performance at the Four Seasons last September. It was the most glamorous New York Fashion Week moment since Beyoncé, Julianne Moore, and Lauren Hutton, et al. walked his debut womenswear catwalk back in 2010. But Ford’s see-now-buy-now experiment is to be short-lived.

He’ll be on the official New York Fashion Week calendar come September, showing not an in-season collection, but a Spring 2018 collection. “It was good to try see-now-buy-now, and I’m glad I did, and eventually that’s how the industry will work,” Ford said. “But right now, the shows and store delivery dates aren’t aligned. We missed crucial weeks of selling time and valuable long-lead press.” He’s also moving his women’s atelier to Los Angeles from London.

Ford wasn’t saying if we can expect a Four Seasons–type experience, but knowing him, the odds are it won’t be your basic run-of-the-mill runway show. “Especially in this moment of designer musical chairs,” he said, “the best thing to be is true to your brand. And I have a brand, I have a following.” For Fall, he’s giving his followers very fitted tailoring (“my customer responds to that. When it’s boxy, it’s not as strong”) colorful, drape-y cocktail numbers with zesty stockings to match, equally bright shearling and fox furs, and high-shine black patent outerwear.