In the early summer Alexander Wang opted to buck the traditional fashion calendar showing his Spring 2019 collection in early June. The punk meets Americana meets Chinoiserie collection may have been out-of-site-out-of mind for many top 10 list, but certainly made a mark here at The Impression, earning a Top 10 of New York spot.
Wang’s early lead is continuing into spring as the designer has just released ‘Collection 1’ of three campaigns that will relate to each of his three main inspirations.
For his first drop available on the designers site, Wang enlisted photographer Brianna Capozzi (who lensed the office story of adidas Originals by Alexander Wang) to shoot #WangSquad regulars, Anna Ewers and Binx Walton, along with Masamichi Nyunoya, Adesuwa Aighewi, Francesco Cuizza, and IRL pageant queen and Tiny Miss Maryland USA Laniya Spence.
The suburban All-American themed narrative toys with iconic high school activities from football to cheerleading, to car dates to lounging in front of the telly. Overall the narrative is a fresh start for the house and one that brings cohesive storytelling and memorable imagery back into the fold. The Impression hopes that beyond earned media and social it is one the house will put at the very least a wild posting campaign behind as it deserves to be send outside of a backlit screen.
Alexander Wang Creative Director | Alexander Wang
Photographer | Brianna Capozzi
Models | Adesuwa Aighewi, Anna Ewers, Binx Walton, Francesco Cuizza, Laniya Spence, Masamichi Nyunoya
Stylist | Haley Wollens
Hair | Jawara
Makeup | Yumi Lee
Set Designer | David White
Manicurist | Naomi Yasuda
Casting Director | Samuel Ellis Scheinman