This Spring, Burberry traveled to Perry Green, Hertfordshire – home of artist Henry Moore, who is most famous for his abstract sculptures inspired by the British body. Burberry’s Spring 2017 campaign was shot at the late British sculpture’s former estate, continuing the brand’s quest to go back to British roots. The campaign showcases the feel of the luxury brand’s timeless yet modern London classics, while incorporating Moore’s distinct artistry.

Burberry brings luxury into Moore’s approach of “sculpting the human body” by creating a Spring Collection for 2017 designed after Moore’s view of the human body. You’ll see portrayals of Victorian, oversized looks, containing an array of texture and ruffles that drape loosely and asymmetrically over your body. The campaign features Moore’s sculptures which can be seen as you’re roaming the hills of Hertfordshire – exploring modern-day England and it’s timeless revolutionary culture.

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