“We’ve had our sights set on opening a physical retail space in Los Angeles for some time, as we knew from our online sales that LA was a key market for us, so it was just a matter of finding the right venue,” said Hem founder Petrus Palmer.
The company is showcasing a range of items in the space, some of which debuted during Milan design week in April.
They include the Kumo sofa by Norwegian designers Andessen & Voll – a modular design available in multiple configurations, and upholstered in wool or leather.
Italian studio LucidiPevere’s Kendo Soft Chair is also on show, with a fabric-covered seat and arms, and detachable legs for easy shipping.
The Hide Pedestal by German designer Karoline Fesser, made from powder-coated steel, now comes with an extra shelf and incorporates a hole for tidying cables.
Also among the new designs is Milan-based fashion designer Arthur Arbesser’s Stripe Tufted Rugs, which have a short pile and are fabricated from New Zealand wool.
A variety of Hem’s staple pieces feature in the store, all designed to flat-pack and ship easily and economically.
LA Design Festival encompasses events across the city, and included a talk as part of the Dezeen x MINI Living initiative about nomadic working.
Hem’s pop-up is open at 777 South Alameda Street, unit 174, for the remainder of June 2018. The brand was founded in 2014 and is based in Stockholm, but primarily operates online. It often creates temporary retail spaces in cities around the world, most recently in New York last year.