Categories: LE SPORTS!

PUMA X SELENA SPRING 2018 AD CAMPAIGN

PUMA welcomes Selena Gomez to the family | #LoveUs

PUMA has tapped Selena Gomez to star in a new shoot showcasing its En Pointe line, a collection designed for confident women. The brand in turn worked with the New York City Ballet in order to gain insight into what a dancer needs to be at their best during hours of rehearsals and performances.

The result is a trio of sneakers highlighted by linear elements, wide strapping, and woven details pulled from ballet technique. Pleating, rib textures, and buoyant fabrics create structure, while metal details and sporty trims emphasize motion.

 

We thus see the Phenom Satin, Phenom Low Satin, and Fierce Satin done up in the ever-popular “Millennial Pink” as well as other pastel shades.

AARB Magazine @AARiveraBrito

Architecture is #BetterThanChocolate

Recent Posts

MASA BAKERY: WHEN EATING BREAD BECOMES AN ART

'Masa' is an artisanal bakery that functions as a restaurant and, thanks to the work of 'Estudio Cadena', it has…

5 years ago

ERMANNO SCERVINO SPRING 2019 AD CAMPAIGN

For his spring 2019 ad campaign designer Ermanno Scervino enlisted photographer duo Luigi & Iango to transform model Edie Campbell…

5 years ago

MULTITASKING GARDEN HOUSE

It is not a house, it is not a warehouse, it is not a garage, it is not a living…

5 years ago

JORDACHE 40TH ANNIVERSARY AD CAMPAIGN

In honor of its 40th anniversary, Jordache has released a collection of premium denim along with a campaign to showcase the…

5 years ago

SEASHORE CHAPEL: MINIMALIST CHAPEL ON THE BEACH

A chapel on the shore of the beach that appears and disappears with the tides. This is the 'Seashore Chapel',…

5 years ago

SALVATORE FERRAGAMO | HOLIDAY 2018 AD CAMPAIGN

For their first-ever holiday campaign, Salvatore Ferragamo’s Creative Director Paul Andrew teamed with Trey Laird and the crew at Laird + Partners to…

5 years ago