Tiffany & Co. are not just jewelry anymore. The firm is betting on its cinematic space on Fifth Avenue by opening a bookstore, a shop serving household goods or serving ‘delicatessen’ between diamonds.

“The fourth, please.” This is the indicator given to the elevator operator (here there is still one) the clients of the mythical Tiffany & Co. of the Fifth Avenue of Manhattan. This floor has been completely renovated to accommodate your collection of tableware and household items, the baby boutique, a selection of antique books curated by Assouline, a fragrance laboratory and the new Blue Box Café restaurant with a letter of refinery kitchen American

All with a protagonist tone, the iconic blue of their boxes. “The space reflects a modern luxury experience, it’s experimental and experiential, a window into the new Tiffany,” says art director Reed Krakoff. And if you go up on foot, do not miss the three chains of lamps of almost 5 meters, created by the Bouroullec and the portrait of the founder, Charles Lewis Tiffany, made with 8,000 painted screws. Sparkly.

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