Gap’s newest ads star SZA, producer Metro Boomin, viral up-and-comer Sabrina Claudio and more rising talents in entertainment.
The ads featuring the music stars are extremely timely, arriving just days ahead of Sunday’s Grammy awards (which SZA has five nominations for).
However, not all of the campaign stars are musicians. The cast also includes comedian Awkwafina of Ocean’s Eight, 13 Reasons Why actor Miles Heizer, British TV host Maya Jama, The Florida Project actress Bria Vinaite, YouTuber Connor Franta, and Japanese actress Naomi Watanabe. Beyoncé’s makeup artist Sir John is also involved.
The crew sports t-shirts, hoodies, and sweatshirts Gap’s new “Archive Reissue – Logo Remix” collection, which puts a new spin on the brand’s iconic emblem (which is almost 50 years old). The outfits are completed various denims for a casual, classic look.
This marks the latest of Gap’s recent campaigns, following “Do You” starring real people, “Generation Gap” starring Naomi Campbell, “Bridging the Gap” starring Yara Shahidi, Priyanka Chopra and an unexpected duet by Cher and Future, and “Meet Me in the Gap” starring Janelle Monáe.
Music plays a big part in the new ads, just as it did in the previous campaigns. Metro remixed Thompson Twins’ 1983 song, “Hold Me Now,” which the cast dances along to in the TV spot. (It’ll also be available on Spotify so you can dance along). Flip through to see all the campaign stars in their Gap looks.