GIVENCHY SPRING 2018 AD CAMPAIGN

For her first campaign outing at the helm of Givenchy, Clare Waight Keller has enlisted the formidable duo of creative director Christopher Simmonds and photographer Steven Meisel to help her traverse a new path for the house.

In the black and white short film accompanying the campaign, that path is forged through an upstate New York mansion filled with mirrors for self reflection, stray cats, and a rock-n-roller cast straight out of 80’s thriller, The Hunger.

“I wanted the models’ attitude to be engaging so I asked them to just be themselves, as they might if they were invited to a party at a friend’s home,” explains Keller. “I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own.”

Models Ansley Gullelmi, Felice Noordhoff, Roos Van Elk, Piero Mendez, Lucas Estievenart, and Hamid Amar Khodja find solace at the party passing keys, looking in mirrors and finding reflections of themselves in fellow cast members. The art direction by Simmonds ltd, makes use of what Givenchy can really own in short order since Keller’s arrival from Chloé, accessories, which in contrast, are shown in full color.

Overall the campaign gives a strong sense of vision for Givenchy, a party at a friends house, where one can be themselves and wander freely. Friends and wanders are all welcome.