H&M 80’s nostalgia in Tokyo for Fall 2017 Ad Campaign starring Naomi Campbell
H&M takes to the sites of Tokyo for their Fall 2017 ad campaign featuring Naomi Campbell. Agency Adam & Eve DDB, has teamed with the brand to generate a fun campaign that caters to Tokyo nightlife through karaoke, and highlights the tailored clothes that can easily transition from day to night. With karaoke originating in Japan, this campaign really caters to Japanese culture and pays homage to them and their impact on fashion.
Throughout various locations of Tokyo, Campbell, along with models Adwoa Aboah, Antonina Petkovic, Camille Rowe, Chiharu Okunugi, and Devon Windsor can be seen doing karaoke to the 80’s Hit by Wham! “Wham Rap,” and walking the streets of Tokyo.
Using Campbell for the second time is a smart choice for the brand, allowing H&M to reach a broader audience using her fan base, while setting it in Tokyo allows for more global appeal for the brand.
'Masa' is an artisanal bakery that functions as a restaurant and, thanks to the work of 'Estudio Cadena', it has…
For his spring 2019 ad campaign designer Ermanno Scervino enlisted photographer duo Luigi & Iango to transform model Edie Campbell…
It is not a house, it is not a warehouse, it is not a garage, it is not a living…
In honor of its 40th anniversary, Jordache has released a collection of premium denim along with a campaign to showcase the…
A chapel on the shore of the beach that appears and disappears with the tides. This is the 'Seashore Chapel',…
For their first-ever holiday campaign, Salvatore Ferragamo’s Creative Director Paul Andrew teamed with Trey Laird and the crew at Laird + Partners to…