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BCBG MAXAZRIA SPRING 2018 AD CAMPAIGN

BCBG’s new Creative Director Bernd Kroeber has teamed with photographer Olivia Malone to celebrate the boldly feminine looks of BCBG’s Spring 2018 collection. Shot in John Lautner’s Garcia House in LA, the collection’s vintage, angle-cut women’s wear is contrasted by Lautner’s arciform construction. Mathilde Brandi modeled the collection’s delicate silhouettes in repose, lit by a warm Los Angeles sunset.

Photographer | Olivia Malone
Model | Mathilde Brandi
Location | John Lautner’s Garcia House, Los Angeles

 

ALEXANDER WANG SPRING 2018 AD CAMPAIGN

Alexander Wang #WhereIWang Spring 2018 Ad Campaign. Alexander Wang took to Instagram for his recent Spring 2018 campaign that offers a sign of the cleansing pallet times while rejecting the social norms of conventional ad campaigns.

Gone are the Wang #WangSquad models cavorting in large groups, gone are the highly stylized visual images that broke the boundaries of retouching and captured fashion and consumers imagination. In its place is a palette cleanser, a white board if you will, a campaign that breaks a few fashion advertising norms by relying on the idea of ‘copy’ married with that of, dare we say it, ‘ product shots.’ Albeit distorted ones, shot by Albert Watson, that have taken the idea of a singular product on a white background to a whole new level.

In a collection of Instagram posts put forth by Wang, the distorted, un-conventional shots of collection pieces are filtered in all their black and white glory. Accompany each shot is a brief excerpt from the given person who reportedly wore the piece.

Wang also wrote on Instagram to express, “For our Spring 2018 campaign I wanted to give creative power to the women that inspire me, letting them choose the pieces they wanted to wear, wherever they wanted to wear them. To have the prolific Albert Watson photograph the clothing or item as a study after the subject wore it feels especially timely, removing her from the photograph, but retaining her vibrant spirit; highlighting the beauty of an object and hopefully igniting imagination for the audience.”

It is clear this campaign is a step out of the box, designed for the box in your hand. The campaign is simple, clean and open to viewer interpretation, as with every product the accompanying quote provides followers with the slightest peek into the lives of captivating models like Behati, Keia, or Zoe with quotes such as “Impromptu after party on the beach in Malibu.”

On a more fiscal than visceral level, the campaign operates as a CFO’s dream come true. No ‘Wang Gang’ in a photoshoot wipes out a great deal of expenses from manicurist and lighting crews to drivers and craft services. And since none of the talent, with the expectation of Albert Watson, comes with a last names, one has to wonder if talent representatives received fees either. Behati could be Behati on-the-runway or Behati around-the-corner for all the reader knows. And since the campaign appears designed for Instagram rather than traditional media, outside what we imagine to be a NYC wild poster campaign, the media expenses could be quite low too.

But as Leonardo Da Vinci once famously stated, “Simplicity is the ultimate sophistication.” And by going with less, in this case, Alexander Wang has ultimately created more.

ADIDAS ORIGINALS & PHARRELL WILLIAMS

Pharrell Williams & adidas Originals Link up for Unique Holi Capsule.

After the all-white “Blank Canvas” capsule that released last week, adidas Originals and Pharrell Williams have teamed up again for another capsule inspired by the Hindu Holi festival. The adicolor collection sees pieces created using a powder-dyeing technique that references the festival and that means each piece is entirely unique.

For this collection, Pharrell has taken on classic adidas Originals pieces, with apparel including track tops, T-shirts, shorts and trackpants. The footwear element of the “Hu Holi” capsule includes the Stan Smith and Tennis Hu PK silhouettes, with both sneakers featuring powder-dyed uppers and contrasting white lining and midsoles. Take a look through the full collection of one-of-a-kind pieces above, with the latest Pharrell Williams x adidas Originals capsule set to drop via the adidas Originals web store and locations in India on March 2, before arriving globally two weeks later.

TOMMY JEANS SPRING 2018 AD CAMPAIGN

Tommy Jeans taps a diverse group for the launch of its spring-summer 2018 campaign.

Sun-drenched images captured by Devyn Galindo star Pyper America Smith, Lina Hoss and Diana Silvers. For men, Christian ‘King’ Combs (Diddy’s son), Sup Park and Gabriel-Kane Day-Lewis (Daniel Day Lewis’ son) join the cast. The new season focuses on distressed denim, floral prints and racing inspired jackets.

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FENDI’S FALL 2017 AD CAMPAIGN

For Fendi’s fall 2017 ad campaign, Karl Lagerfeld got behind the lens to capture Kendall & Gigi for a glamorous shoot, and we’ve got the pics to prove it.

We should have known that Karl Lagerfeld would ask Gigi Hadid back as the face of Fendi after she appeared in last season‘s advertising campaign with sister Bella Hadid and fellow model Vittoria Ceretti. After the first Fall 2017 campaign image surfaced, we assumed Gigi would be fronting the campaign solo for the coming season, but the latest ad to be revealed shows Gigi modeling alongside BFF Kendall Jenner. Shot by Karl himself, the duo is captured amongst a stark white studio setting for the Italian fashion house’s rather uneventful campaign.

HOUSE WITH FRENCH ACCENT

This small townhouse in Aravaca (Madrid) perfectly reflects the personality of its owner. It breathes tranquility, simplicity and luminosity. Feminine but subtle. Minimal but warm. Balanced.

The owner of this house had it for many years but had never lived there since she had worked in different countries for the French Embassy since she was young. Although Spanish has always been linked to that country, “to the point of having an accent”, according to the architect Helena Martín, responsible for the transformation of the home. When she retired, she wanted to live in Spain again and have a home in which to feel recognized. That was the big challenge.

“The original house was quite dark (all the living room and kitchen faces north), very compartmentalized, had a closed staircase lined with wood … and what the owner was looking for was an open, comfortable space that reminded her a little to the spacious and clear houses in which she had always lived, “explains Helena Martín, who, in order to do so, left the ground floor almost completely open and the whole stairway was demolished to make a new, open and light. In addition, in the upstairs plant a bedroom was suppressed to give more amplitude to the others and to be able to create a dressing room in the main one.

In the decoration is where Helena wanted to capture with more closeness the personality of the owner. “I tried to create a neutral base and give soft touches using colors in complements,” explains the interior designer and architect. Salon, chose a large sofa in linen color, vintage Persian rug, a pair of aged mirrors to support the search for light, a wooden table and demolition reddish pink lacquered desktop that provides color.

The house has a small garden and modified the porch to give half to the kitchen and make an office with large windows overlooking the garden, which serves as dining room. For that part, Helena designed a table made of iron lacquered in green, with an envelope in marble, and with a fabric of Ikea made some seats in black and white that soon accompanied with many cushions in the same tones. To give a little warmth, he put on chairs and a lamp with a slightly more country-like appearance. The perfect space to enjoy a good wine with a table of French cheeses.

FARM LIFE

Antiquaries Juan Castro and Juan Sorzo bought a three-storey farm and restored it with elements of the period. There, without a refrigerator or heating, time seems to have stopped.

Here the rustic is not a mere decorative choice, it is a way of life. Some rooms lack electricity, and where there are, it is limited to one or two plugs. The only heating is provided by the chimneys, and the pots are also brought in so that the stews go slowly, because there are no stoves in either of the two kitchens. Instead of a fridge there is a fridge, and the bathroom door is locked with a stick.

Juan Castro and Juan Sorzo, on their holidays, practice a total immersion in their beloved past and live as Amish Castilians in their shelter in Linares de Sotocuevas, a hamlet north of Burgos with four houses, a town hall and a medieval church . They had searched La Vera, Teruel, Soria and even Alicante, and when they did not expect it, they found this ad on the Internet: “The house is sold in Las Merindades.”

“We did not like it very much, but the place was a paradise. It was a boy from Madrid who had bought it but did not dare to put a hand on it, “recalls Castro. The construction, which was born as a free farm 300 years ago, was imposing: enormous limestone blocks, thick examples of oak and walnut, such as beams, handmade bricks and Roman tiles. At the beginning of the XX was divided between two sisters and then the second floor, the salon was built. They were offered half of the old house with the covered patio and the bunk, 600 m2 in a state of neglect. “I am used to working with wood and saw that the vigueria was impeccable, that the walls, a meter and a half wide, were well and settled firmly in the rock,” continues the antiquarian.

They bought it on Reyes Day a few years ago, and recently they just restored the roof, because to face such a mastodon work they only wanted the help of a local rigger, plumbers and electricians; the rest did so with their own hands. They chopped the plaster from the walls to remove the stone, then stuck the ones from the current kitchen, where the animals were kept, disinfected, closed the hollow of the patio covered with poplar planks, restored the floor of oak tables ten centimeters thick … “We’ve always been a very tight family,” laughs Castro. My mother comes and goes to meet us or once a year, along with the rest of the town, we wash among all the carpets in the fountain and we lay them in the communal meadow. ”

The Juanes’ intention was to preserve everything as faithfully as possible, using elements of the time, such as crystals, patiently looking for old replacements, ecological materials and traditional techniques. “When we did not know, we asked the people of the village. They have always maintained their homes without help, and they have taught us the best way to treat the wood and how to drive away the bats, “they explain. They have not moved partitions or opened new gaps, and their respect is such that some rooms lack electricity because they do not rub. They have only changed the use of the stove, now a dining room of 100 m2 suitable for the Castro colonies that are organized summers, during which the nine bedrooms (and two living rooms, two bathrooms and two dining rooms) are filled with grandparents, nephews , brothers with spouses and friends.

Some furniture is the result of these coexistences. Like the dining table in the kitchen, three meters long, they improvised with the centennial oak planks of the floor one day of special attendance. Or the countertop in the upstairs living room, which they also pooped at the protests of the guests that there was no sofa in the house. Being antiquarians they had advantage to fill so many meters. The rustic and popular antiques they sold in Tado were perfect.

“We also raided the lofts of the family, the people of the village gave us chairs, stools, trunks, and when we bought for the stores in France and Denmark, we had left for Burgos what we could not sell of ramshackle,” says Castro. It tells that his great-grandmother Nana was antiquary and that already of small his grandmothers took to him to auctions and the Rastro; both collecting pottery, carpets, fabrics … Veneration for the old comes in the DNA and here is lived to its ultimate consequences.