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KNITS THAT POP: TREND FALL 2018 NEW YORK

Knits that Pop – Fashion Trend Fall 2018 New York

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SUIT UP: TREND FALL 2018 NEW YORK

Looking back on the most prominent trends of New York Fashion Week, we uncover the Suit Up Fashion Trend from Fall 2018 New York. Probably the most empowering trend of the week, power suiting featured sharp tailored suits, blazer dresses, classic oxford shirts, and variations on work classics.

Alexander Wang, Jason Wu, Jonathan Simkhai, Zadig & Voltaire, and Gabriela Hearst have put their spin on work wear with their powerful displays inspired by female empowerment. Alexander Wang showed a display of Matrix style clothing with sleek yet luxurious looks. Jason Wu’s line was all about the details, as he featured pleated sheer fabrics, with suiting necklines. Jonathan Simkhai collection featured classic work wear with a fitted waistline, giving the outfit a feminine look. Zadig & Voltaire was all about the patterns, with looks that featured multiple types of plaids. Gabriela Hearst had classy satin pants and blouses, mixed with miltary-esque coats.

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WILD KINGDOM: TREND FALL 2018 NEW YORK

Wild Kingdom – Fashion Trend Fall 2018 New York

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Y-3 CHAPTER 3 SPRING 2018 CAMPAIGN

Y-3 is launching the third and final chapter of the brand’s Spring 2018 campaign, a black and white campaign shot by Alessio Bolzoni, focused on the re-envision of the icons of adidas through the unique lens of Yohji Yamamoto: graphic, pure, and consistently forward-thinking.

Bolzoni’s black and white filtered photography highlights models in kinetic poses situated in a wide-open meadow against a cloud-filled sky. The stark background brings focus to the exhilarating collection, a fusion of sport and fashion to form a new uniform for modern streets. Styled by Mauricio Nardi, there is an emphasis on voluminous apparel from skirts to tunics and parkas, all maintaining the iconic three stripes, bringing in a sense of movement.

Also two exclusive versions of fresh Y-3 footwear styles, the Kusari and the Saikou are previewed in the campaign. The Kusari consists of stretch mesh and leather, leveraging both design and function, while the Saikou’s sock-like design that wraps the foot in adaptive support symbolizes Y-3’s commitment to aesthetic minimalism.

shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017

Photographer | Alessio Bolzoni
Models | Georgia Hilmer, Tyg Davison, Anton Jaeger, Born Chan Lee, & Tyler Reid
Stylist | Mauricio Nardi
Hair | Chi Wong
Makeup | Zenia Jeager
Production | Pony Projects
Director of Photography | Matthew Schroeder

BCBG MAXAZRIA SPRING 2018 AD CAMPAIGN

BCBG’s new Creative Director Bernd Kroeber has teamed with photographer Olivia Malone to celebrate the boldly feminine looks of BCBG’s Spring 2018 collection. Shot in John Lautner’s Garcia House in LA, the collection’s vintage, angle-cut women’s wear is contrasted by Lautner’s arciform construction. Mathilde Brandi modeled the collection’s delicate silhouettes in repose, lit by a warm Los Angeles sunset.

Photographer | Olivia Malone
Model | Mathilde Brandi
Location | John Lautner’s Garcia House, Los Angeles

 

ALEXANDER WANG SPRING 2018 AD CAMPAIGN

Alexander Wang #WhereIWang Spring 2018 Ad Campaign. Alexander Wang took to Instagram for his recent Spring 2018 campaign that offers a sign of the cleansing pallet times while rejecting the social norms of conventional ad campaigns.

Gone are the Wang #WangSquad models cavorting in large groups, gone are the highly stylized visual images that broke the boundaries of retouching and captured fashion and consumers imagination. In its place is a palette cleanser, a white board if you will, a campaign that breaks a few fashion advertising norms by relying on the idea of ‘copy’ married with that of, dare we say it, ‘ product shots.’ Albeit distorted ones, shot by Albert Watson, that have taken the idea of a singular product on a white background to a whole new level.

In a collection of Instagram posts put forth by Wang, the distorted, un-conventional shots of collection pieces are filtered in all their black and white glory. Accompany each shot is a brief excerpt from the given person who reportedly wore the piece.

Wang also wrote on Instagram to express, “For our Spring 2018 campaign I wanted to give creative power to the women that inspire me, letting them choose the pieces they wanted to wear, wherever they wanted to wear them. To have the prolific Albert Watson photograph the clothing or item as a study after the subject wore it feels especially timely, removing her from the photograph, but retaining her vibrant spirit; highlighting the beauty of an object and hopefully igniting imagination for the audience.”

It is clear this campaign is a step out of the box, designed for the box in your hand. The campaign is simple, clean and open to viewer interpretation, as with every product the accompanying quote provides followers with the slightest peek into the lives of captivating models like Behati, Keia, or Zoe with quotes such as “Impromptu after party on the beach in Malibu.”

On a more fiscal than visceral level, the campaign operates as a CFO’s dream come true. No ‘Wang Gang’ in a photoshoot wipes out a great deal of expenses from manicurist and lighting crews to drivers and craft services. And since none of the talent, with the expectation of Albert Watson, comes with a last names, one has to wonder if talent representatives received fees either. Behati could be Behati on-the-runway or Behati around-the-corner for all the reader knows. And since the campaign appears designed for Instagram rather than traditional media, outside what we imagine to be a NYC wild poster campaign, the media expenses could be quite low too.

But as Leonardo Da Vinci once famously stated, “Simplicity is the ultimate sophistication.” And by going with less, in this case, Alexander Wang has ultimately created more.

ADIDAS ORIGINALS & PHARRELL WILLIAMS

Pharrell Williams & adidas Originals Link up for Unique Holi Capsule.

After the all-white “Blank Canvas” capsule that released last week, adidas Originals and Pharrell Williams have teamed up again for another capsule inspired by the Hindu Holi festival. The adicolor collection sees pieces created using a powder-dyeing technique that references the festival and that means each piece is entirely unique.

For this collection, Pharrell has taken on classic adidas Originals pieces, with apparel including track tops, T-shirts, shorts and trackpants. The footwear element of the “Hu Holi” capsule includes the Stan Smith and Tennis Hu PK silhouettes, with both sneakers featuring powder-dyed uppers and contrasting white lining and midsoles. Take a look through the full collection of one-of-a-kind pieces above, with the latest Pharrell Williams x adidas Originals capsule set to drop via the adidas Originals web store and locations in India on March 2, before arriving globally two weeks later.

TOMMY JEANS SPRING 2018 AD CAMPAIGN

Tommy Jeans taps a diverse group for the launch of its spring-summer 2018 campaign.

Sun-drenched images captured by Devyn Galindo star Pyper America Smith, Lina Hoss and Diana Silvers. For men, Christian ‘King’ Combs (Diddy’s son), Sup Park and Gabriel-Kane Day-Lewis (Daniel Day Lewis’ son) join the cast. The new season focuses on distressed denim, floral prints and racing inspired jackets.

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