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Y-3 CHAPTER 3 SPRING 2018 CAMPAIGN

Y-3 is launching the third and final chapter of the brand’s Spring 2018 campaign, a black and white campaign shot by Alessio Bolzoni, focused on the re-envision of the icons of adidas through the unique lens of Yohji Yamamoto: graphic, pure, and consistently forward-thinking.

Bolzoni’s black and white filtered photography highlights models in kinetic poses situated in a wide-open meadow against a cloud-filled sky. The stark background brings focus to the exhilarating collection, a fusion of sport and fashion to form a new uniform for modern streets. Styled by Mauricio Nardi, there is an emphasis on voluminous apparel from skirts to tunics and parkas, all maintaining the iconic three stripes, bringing in a sense of movement.

Also two exclusive versions of fresh Y-3 footwear styles, the Kusari and the Saikou are previewed in the campaign. The Kusari consists of stretch mesh and leather, leveraging both design and function, while the Saikou’s sock-like design that wraps the foot in adaptive support symbolizes Y-3’s commitment to aesthetic minimalism.

shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017

Photographer | Alessio Bolzoni
Models | Georgia Hilmer, Tyg Davison, Anton Jaeger, Born Chan Lee, & Tyler Reid
Stylist | Mauricio Nardi
Hair | Chi Wong
Makeup | Zenia Jeager
Production | Pony Projects
Director of Photography | Matthew Schroeder

ZIMMERMANN’S SPRING 2017 AD CAMPAIGN

DIY meets Eighties femininity in Nicky Zimmermann’s romantic spring 2017.Gone are the days of DIY for Nicky Zimmermann — as her brand has become a cult favorite with vintage- and beach-loving girls worldwide — and yet that didn’t stop her from taking her spring collection on a reminiscent journey back to Stranded, her and her friends’ club of choice in Sydney, Australia in the Eighties. “It’s kind of my take on the Eighties, because where I grew up was kind of isolated to the subcultures that were happening — it was a bit more parody,” she explained. In her show notes, she offered details: “We made everything ourselves; it was more about expressing yourself. We ripped up tutus, we stole dad’s shirts, found old pieces of lace. We tied, we tattered, tangled and frayed.”

What’s regularly remarkable about Zimmermann is the brand’s ability to produce high-quality, intricate workmanship while retailing at a sub-designer price point. One piece, a white lace and purply floral menagerie of wraps and tiers (essentially a souped-up prairie dress), was especially striking in terms of its construction. It also featured an off-the-shoulder element, which is proving to be quite trendy in the early stages of NYFW.