Lounge Singer – Fashion Trend Spring 2018
For Spring 2018, John Varvatos has taken an evolved direction in the sense that the brand turns focus of attention to current musical icons. Under the creative direction of Stephen…
Lounge Singer – Fashion Trend Spring 2018
BCBG’s new Creative Director Bernd Kroeber has teamed with photographer Olivia Malone to celebrate the boldly feminine looks of BCBG’s Spring 2018 collection. Shot in John Lautner’s Garcia House in LA, the collection’s vintage, angle-cut women’s wear is contrasted by Lautner’s arciform construction. Mathilde Brandi modeled the collection’s delicate silhouettes in repose, lit by a warm Los Angeles sunset.
Photographer | Olivia Malone
Model | Mathilde Brandi
Location | John Lautner’s Garcia House, Los Angeles
Brown by 100 Designers – Fashion Trend Spring 2018
Alexander Wang #WhereIWang Spring 2018 Ad Campaign. Alexander Wang took to Instagram for his recent Spring 2018 campaign that offers a sign of the cleansing pallet times while rejecting the social norms of conventional ad campaigns.
Gone are the Wang #WangSquad models cavorting in large groups, gone are the highly stylized visual images that broke the boundaries of retouching and captured fashion and consumers imagination. In its place is a palette cleanser, a white board if you will, a campaign that breaks a few fashion advertising norms by relying on the idea of ‘copy’ married with that of, dare we say it, ‘ product shots.’ Albeit distorted ones, shot by Albert Watson, that have taken the idea of a singular product on a white background to a whole new level.
In a collection of Instagram posts put forth by Wang, the distorted, un-conventional shots of collection pieces are filtered in all their black and white glory. Accompany each shot is a brief excerpt from the given person who reportedly wore the piece.
Wang also wrote on Instagram to express, “For our Spring 2018 campaign I wanted to give creative power to the women that inspire me, letting them choose the pieces they wanted to wear, wherever they wanted to wear them. To have the prolific Albert Watson photograph the clothing or item as a study after the subject wore it feels especially timely, removing her from the photograph, but retaining her vibrant spirit; highlighting the beauty of an object and hopefully igniting imagination for the audience.”
It is clear this campaign is a step out of the box, designed for the box in your hand. The campaign is simple, clean and open to viewer interpretation, as with every product the accompanying quote provides followers with the slightest peek into the lives of captivating models like Behati, Keia, or Zoe with quotes such as “Impromptu after party on the beach in Malibu.”
On a more fiscal than visceral level, the campaign operates as a CFO’s dream come true. No ‘Wang Gang’ in a photoshoot wipes out a great deal of expenses from manicurist and lighting crews to drivers and craft services. And since none of the talent, with the expectation of Albert Watson, comes with a last names, one has to wonder if talent representatives received fees either. Behati could be Behati on-the-runway or Behati around-the-corner for all the reader knows. And since the campaign appears designed for Instagram rather than traditional media, outside what we imagine to be a NYC wild poster campaign, the media expenses could be quite low too.
But as Leonardo Da Vinci once famously stated, “Simplicity is the ultimate sophistication.” And by going with less, in this case, Alexander Wang has ultimately created more.
Strings Attached Fashion Trend Spring 2018
For her first campaign outing at the helm of Givenchy, Clare Waight Keller has enlisted the formidable duo of creative director Christopher Simmonds and photographer Steven Meisel to help her…
Luminescent – Metallic, Satin, & Sequins Fashion Trends Spring 2018
Tommy Jeans taps a diverse group for the launch of its spring-summer 2018 campaign.
Sun-drenched images captured by Devyn Galindo star Pyper America Smith, Lina Hoss and Diana Silvers. For men, Christian ‘King’ Combs (Diddy’s son), Sup Park and Gabriel-Kane Day-Lewis (Daniel Day Lewis’ son) join the cast. The new season focuses on distressed denim, floral prints and racing inspired jackets.
The fashion trends of spring consisted of many fun, and bright colors. Designers like Gucci and Chanel did pastels, Michael Kors and Max Mara focused on the color lilac, while Versace, Calvin Klein, and Dior did pops of color. Here are The Colors of The Runway for Spring 2018.
Calvin Klein Features the Kardashians & Jenners in their Spring 2018 Ad Campaign. The Kardashian and Jenner sisters have posed in a sexy new underwear ad campaign for Calvin Klein.…
Introducing the Alexander McQueen Spring/Summer 2018 campaign photographed by Jamie Hawkesworth, featuring Shanelle Nyasiase and art directed by M/M Paris.
Looks like designers wished to give us all the ‘warm-shoulder’ for spring as asymmetry took over the Spring 2018 runways in a myriad of different textures, shapes, and colors. Anthony…