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Y-3 CHAPTER 3 SPRING 2018 CAMPAIGN

Y-3 is launching the third and final chapter of the brand’s Spring 2018 campaign, a black and white campaign shot by Alessio Bolzoni, focused on the re-envision of the icons of adidas through the unique lens of Yohji Yamamoto: graphic, pure, and consistently forward-thinking.

Bolzoni’s black and white filtered photography highlights models in kinetic poses situated in a wide-open meadow against a cloud-filled sky. The stark background brings focus to the exhilarating collection, a fusion of sport and fashion to form a new uniform for modern streets. Styled by Mauricio Nardi, there is an emphasis on voluminous apparel from skirts to tunics and parkas, all maintaining the iconic three stripes, bringing in a sense of movement.

Also two exclusive versions of fresh Y-3 footwear styles, the Kusari and the Saikou are previewed in the campaign. The Kusari consists of stretch mesh and leather, leveraging both design and function, while the Saikou’s sock-like design that wraps the foot in adaptive support symbolizes Y-3’s commitment to aesthetic minimalism.

shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017
shot in new york, september 2017

Photographer | Alessio Bolzoni
Models | Georgia Hilmer, Tyg Davison, Anton Jaeger, Born Chan Lee, & Tyler Reid
Stylist | Mauricio Nardi
Hair | Chi Wong
Makeup | Zenia Jeager
Production | Pony Projects
Director of Photography | Matthew Schroeder

CRISTIANO RONALDO DENIM LINE

Cristiano Ronaldo is making another play in the fashion world. The world-famous soccer player has been designing men’s underwear for his label CR7 (and modeling it, too!) since 2013. But this spring, he’s covering up those sexy legs of his for his newest venture — a CR7 Denim line for men that launches on June 1st.

“In the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move,” the Portuguese athlete, 32, tells PEOPLE exclusively. “This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.”

“I’m a person that believes in constantly moving forward and progressing in life, both on and off the playing field,” he says. “And I believe that if you’re not truly comfortable, then you’re not truly living. CR7 is a brand for people that live by these same philosophies.”

“I love the skinny jeans, and we have a particular pair in a navy resin color with white paint splatter that have become my go-to,” he tells us of the style, shown below, which retails for $129.50. “I actually wore them in the brand campaign film, and haven’t been able to take them off since. There’s just something about these jeans that really fit my athletic build perfectly.”