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FENDI’S FALL 2017 AD CAMPAIGN

For Fendi’s fall 2017 ad campaign, Karl Lagerfeld got behind the lens to capture Kendall & Gigi for a glamorous shoot, and we’ve got the pics to prove it.

We should have known that Karl Lagerfeld would ask Gigi Hadid back as the face of Fendi after she appeared in last season‘s advertising campaign with sister Bella Hadid and fellow model Vittoria Ceretti. After the first Fall 2017 campaign image surfaced, we assumed Gigi would be fronting the campaign solo for the coming season, but the latest ad to be revealed shows Gigi modeling alongside BFF Kendall Jenner. Shot by Karl himself, the duo is captured amongst a stark white studio setting for the Italian fashion house’s rather uneventful campaign.

ZIMMERMANN’S SPRING 2017 AD CAMPAIGN

DIY meets Eighties femininity in Nicky Zimmermann’s romantic spring 2017.Gone are the days of DIY for Nicky Zimmermann — as her brand has become a cult favorite with vintage- and beach-loving girls worldwide — and yet that didn’t stop her from taking her spring collection on a reminiscent journey back to Stranded, her and her friends’ club of choice in Sydney, Australia in the Eighties. “It’s kind of my take on the Eighties, because where I grew up was kind of isolated to the subcultures that were happening — it was a bit more parody,” she explained. In her show notes, she offered details: “We made everything ourselves; it was more about expressing yourself. We ripped up tutus, we stole dad’s shirts, found old pieces of lace. We tied, we tattered, tangled and frayed.”

What’s regularly remarkable about Zimmermann is the brand’s ability to produce high-quality, intricate workmanship while retailing at a sub-designer price point. One piece, a white lace and purply floral menagerie of wraps and tiers (essentially a souped-up prairie dress), was especially striking in terms of its construction. It also featured an off-the-shoulder element, which is proving to be quite trendy in the early stages of NYFW.

PRADA | S/S ’17 AD CAMPAIGN FT JUDE LAW

A Story, the Prada Spring 2017 Men’s campaign, tells a tale of a man that finds his perfect resting place in the dunes amongst nature.

The new campaign video by Willy Vanderperre continues the “escape the 9-to-5” narrative that was first introduced in the 365 Spring 2017 campaign. While the first chapter featured younger faces racing through an office building and escaping to a rooftop, A Story follows a seasoned gentleman that manages to escape the proverbial hamster wheel and find the resting place that he has longed for.

Jude Law stars in the black-and-white short film wandering aimlessly but with a purpose, feeling the sand and straw beneath him while he, as the narrator puts it, “enjoys the company of his thoughts and memories of friends, lovers, and time.”

A Story conveys its message very clearly and captures an audience that may have felt left out by the 365 advertisement. Young Pope star Jude Law is much closer to the Prada man in style, character and lifestyle, and longing for time alone is an issue that a seasoned man can relate to. Amidst work trips, family life, and maintaining one’s health, when does one get a chance to stop, breathe and take a minute to enjoy nature or our living space? Law may not run through office halls or scale a building in A Story, but his solitude in A Story is enviable.

TOM FORD | SPRING 2017

It’s been a busy week chez Tom Ford.

Ford was one of a handful of designers—Burberry’s Christopher Bailey and Tommy Hilfiger among them—to pioneer the see-now-buy-now model when he hosted a starry dinner, runway show, and Leon Bridges performance at the Four Seasons last September. It was the most glamorous New York Fashion Week moment since Beyoncé, Julianne Moore, and Lauren Hutton, et al. walked his debut womenswear catwalk back in 2010. But Ford’s see-now-buy-now experiment is to be short-lived.

He’ll be on the official New York Fashion Week calendar come September, showing not an in-season collection, but a Spring 2018 collection. “It was good to try see-now-buy-now, and I’m glad I did, and eventually that’s how the industry will work,” Ford said. “But right now, the shows and store delivery dates aren’t aligned. We missed crucial weeks of selling time and valuable long-lead press.” He’s also moving his women’s atelier to Los Angeles from London.

Ford wasn’t saying if we can expect a Four Seasons–type experience, but knowing him, the odds are it won’t be your basic run-of-the-mill runway show. “Especially in this moment of designer musical chairs,” he said, “the best thing to be is true to your brand. And I have a brand, I have a following.” For Fall, he’s giving his followers very fitted tailoring (“my customer responds to that. When it’s boxy, it’s not as strong”) colorful, drape-y cocktail numbers with zesty stockings to match, equally bright shearling and fox furs, and high-shine black patent outerwear.

BURBERRY

BURBERRY FESTIVE CAMPAIGN

Burberry launches its 2015 festive film and campaign with an all-star British cast of supermodels, musicians, and actors!

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The film pays homage to the much-loved opening sequence of the movie Billy Elliot, which celebrates its 15th anniversary this year.

The festive film directed by Christopher Bailey stars Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.

“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our Festive campaign. It was also a huge privilege to work with such amazing and iconic British talent – the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film.” Christopher Bailey, Burberry Chief Creative and Chief Executive Officer

The festive campaign is shot by Mario Testino.

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