Cristiano Ronaldo is making another play in the fashion world. The world-famous soccer player has been designing men’s underwear for his label CR7 (and modeling it, too!) since 2013. But this spring, he’s covering up those sexy legs of his for his newest venture — a CR7 Denim line for men that launches on June 1st.
“In the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move,” the Portuguese athlete, 32, tells PEOPLE exclusively. “This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.”
“I’m a person that believes in constantly moving forward and progressing in life, both on and off the playing field,” he says. “And I believe that if you’re not truly comfortable, then you’re not truly living. CR7 is a brand for people that live by these same philosophies.”
“I love the skinny jeans, and we have a particular pair in a navy resin color with white paint splatter that have become my go-to,” he tells us of the style, shown below, which retails for $129.50. “I actually wore them in the brand campaign film, and haven’t been able to take them off since. There’s just something about these jeans that really fit my athletic build perfectly.”