Gap and Yard NYC partnered to create a giant human zoetrope to capture human togetherness. Gap has often shared the message of togetherness through its memorable advertising campaigns and commercials.…
Tommy Hilfiger has announced the launch of their Tommy Adaptive Spring 2018 collection campaign. The digital campaign commemorates the spirit of individuality while also featuring Paralympian gold medalist Jeremy Campbell,…
Y-3 is launching the third and final chapter of the brand’s Spring 2018 campaign, a black and white campaign shot by Alessio Bolzoni, focused on the re-envision of the icons of adidas through the unique lens of Yohji Yamamoto: graphic, pure, and consistently forward-thinking.
Bolzoni’s black and white filtered photography highlights models in kinetic poses situated in a wide-open meadow against a cloud-filled sky. The stark background brings focus to the exhilarating collection, a fusion of sport and fashion to form a new uniform for modern streets. Styled by Mauricio Nardi, there is an emphasis on voluminous apparel from skirts to tunics and parkas, all maintaining the iconic three stripes, bringing in a sense of movement.
Also two exclusive versions of fresh Y-3 footwear styles, the Kusari and the Saikou are previewed in the campaign. The Kusari consists of stretch mesh and leather, leveraging both design and function, while the Saikou’s sock-like design that wraps the foot in adaptive support symbolizes Y-3’s commitment to aesthetic minimalism.
Photographer | Alessio Bolzoni
Models | Georgia Hilmer, Tyg Davison, Anton Jaeger, Born Chan Lee, & Tyler Reid
Stylist | Mauricio Nardi
Hair | Chi Wong
Makeup | Zenia Jeager
Production | Pony Projects
Director of Photography | Matthew Schroeder
Gap’s newest ads star SZA, producer Metro Boomin, viral up-and-comer Sabrina Claudio and more rising talents in entertainment. The ads featuring the music stars are extremely timely, arriving just days…
Pharrell Williams & adidas Originals Link up for Unique Holi Capsule.
After the all-white “Blank Canvas” capsule that released last week, adidas Originals and Pharrell Williams have teamed up again for another capsule inspired by the Hindu Holi festival. The adicolor collection sees pieces created using a powder-dyeing technique that references the festival and that means each piece is entirely unique.
For this collection, Pharrell has taken on classic adidas Originals pieces, with apparel including track tops, T-shirts, shorts and trackpants. The footwear element of the “Hu Holi” capsule includes the Stan Smith and Tennis Hu PK silhouettes, with both sneakers featuring powder-dyed uppers and contrasting white lining and midsoles. Take a look through the full collection of one-of-a-kind pieces above, with the latest Pharrell Williams x adidas Originals capsule set to drop via the adidas Originals web store and locations in India on March 2, before arriving globally two weeks later.
Adidas Originals Tennis Collection by Pharrell Williams. Pharrell Williams and adidas Originals have teamed up yet again to create a sports-centric line. The artist/designer is set to drop the new tennis-inspired collection on…
Tennis ace Novak Djokovic is the new face of Lacoste sportswear for 2017. Novak Djokovic becomes ‘the new crocodile’, sharing the same values of fair-play, tenacity, and elegance of 1930’s icon René Lacoste. Outfits…