AD' CAMPAIGN Archives | AARB Magazine

Tag Archives: AD’ CAMPAIGN

ZIMMERMANN’S SPRING 2017 AD CAMPAIGN

DIY meets Eighties femininity in Nicky Zimmermann’s romantic spring 2017.Gone are the days of DIY for Nicky Zimmermann — as her brand has become a cult favorite with vintage- and beach-loving girls worldwide — and yet that didn’t stop her from taking her spring collection on a reminiscent journey back to Stranded, her and her friends’ club of choice in Sydney, Australia in the Eighties. “It’s kind of my take on the Eighties, because where I grew up was kind of isolated to the subcultures that were happening — it was a bit more parody,” she explained. In her show notes, she offered details: “We made everything ourselves; it was more about expressing yourself. We ripped up tutus, we stole dad’s shirts, found old pieces of lace. We tied, we tattered, tangled and frayed.”

What’s regularly remarkable about Zimmermann is the brand’s ability to produce high-quality, intricate workmanship while retailing at a sub-designer price point. One piece, a white lace and purply floral menagerie of wraps and tiers (essentially a souped-up prairie dress), was especially striking in terms of its construction. It also featured an off-the-shoulder element, which is proving to be quite trendy in the early stages of NYFW.

LOUIS VUITTON

LOUIS VUITTON CRUISE 2016 AD’ CAMPAIGN FT MICHELLE WILLIAMS

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Louis Vuitton’s has unveiled ‘The Spirit of Travel’ campaign with actresses Michelle Williams and Alicia Vikander. The pair were captured by Patrick Demarchelier modeling the cruise 2016 versions of the Capucines and Steamer bags.

In the accompanying film, Michelle can be seen driving on an open road wile Alicia poses in a desert setting with a snake. Complete with intense closeups of the actresses as well as the bags, the video ends with the two women coming together for a dramatic moment.

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PRADA

PRADA RESORT 2016 AD’ CAMPAIGN

Good girls go bad for the  Resort 2016 ad campaign.

Lexi Boling, Meghan Collison, Ina Jensen, Lineisy Montero, Julia Nobis and Greta Varlese are transformed into glam rock muses for the campaign shot by Steven Meisel.

For Montero, who walked 68 shows this season, it’s her second Prada campaign – the Dominican starred in the house’s AW15 visuals, also photographed by Meisel.

In these images the models are shot against a roller shutter, as if they are queuing outside a nightclub, so they resemble something akin to 80s club girls. In fact, they wouldn’t look out of place in a book by Derek Ridgers, who photographed London youth in the late 70s and 80s.

“Pop decorativism is subverted by industrial minimalism,” reads the press release, which also pays “post-modesty” a mention. Described as the “new normcore”, this term was coined by Miuccia Prada at Prada’s SS16 men’s show, where this collection was first unveiled.

The clothes themselves bear including rabbits, race cars, spaceships, arrows and eyes. “They represent any kind of symbolism,” she said backstage at the show. “Advertising, logos  – although I don’t like to simplify thoughts, so we chose stupid symbols, the most infantile, that worked graphically.”

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DIESEL S/S 2015 AD' CAMPAIGN

#DIESELHIGH: DIESEL S/S 2015 AD’ CAMPAIGN

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#DieselHigh is the hashtag for the new Diesel S/S 2015 ad’ campaign and it’s a total amazing!

The campaign stars Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphon O’Shea and Surren Senevirate.

“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.” – Nicola Formichetti, creative director of Diesel.

The campaign is conceived by creative director Nicola Formichetti, styled byAnna Trevelyan and shot by Nick Knight call us to take a chance, enjoy our lives and embrace our beautiful differences.

Well, a group of young people expressing themselves and having a good time…this is what #DieselHigh is all about and we are buying it, it appeals us to do the same, again and again, every minute, every hour, every day, all year. We like the concept, we like the integration…WE LOVE THE PICTURES, WE LOVE THIS DIESEL S/S 2015 AD’ CAMPAIGN !

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BARNEYS NY S/S 2015 AD’ CAMPAIGN

Barneys department store takes model worship to new levels with its ‘Better Than Ever‘ Spring/Summer 2015 ad campaign!

Iconic supermodels, Stephanie Seymour Brant, Christie Brinkley, Brooke Shields, Elaine Erwin, Pat Cleveland, Veronica Webb, Bethann Hardison, Kirsten Owen, Suzanne Bartsch, and Kiara Kabukuru are joined by twenty-eight younger men for a wild weekend in Miami with Bruce Weber on hand to capture the madness.

The males who run this ladies into madness are no others than Marlon Teixeira, Brian Shimansky, Bo Develius, Henry Watkins, Kenneth Guidroz Jr, Michael Bailey Gates, Luca Jamal, Noah Doss, Shayne Cureton and Franky Cammarata.

“When I’m taking photographs that mix fashion and fantasy, after a while it’s really hard to come back to the real world. But I like the idea of not coming back to the real world—of instead living in your own.” – Bruce Weber

This campaign is EXCEPTIONAL, we are speechless.  We really love the whole theme of it and how was executed. The photo at the pool with the dog, the policeman, the two women, the naked boy and the zebra is hot insane. Obviously the brand is trying to get a new direction with this kind of ads.

Try to watch the video above, WE CAN TELL YOU FOR SURE YOU WILL LOVE IT

KENZO

KENZO S/S 2015 AD’ CAMPAIGN

Kenzo once again collaborates with the creative talent behind Toiletpaper for its Spring/Summer 2015 ad campaign. The menswear, womenswear, kidswear, eyewear and accessories campaigns depict a magical utopia with modern architecture dream-like skyscapes.

The imagery features Mona Matsuoka and Qing He.

Material people living in a material world, Lego meets Time Square, Star Wars meets Jurassic World…..are you getting the idea of this campaign? Oh…..we have forgotten, Back to the Future movie is also featuring in the concept, not the back, but we suppose the future.

We are trying to figure out the dream or nightmare Kenzo’s designers and creative directors, Humberto Leon and Carol Lim, had during the creation of this advertisement.

If you notice, or have not noticed, the clothes are unseen, we are still expecting for them to be shown in some moment we know will not happen. At least we could see more clothes in the kids campaign but the abstract-gelatin dinosaurs lead our eyes to another place.

In conclusion, we are disappointed about the whole look of the Kenzo’s campaign, specially when we saw the collection and in fact liked it. This 80’s something camping is doing nothing for us and IT IS NOT SHOWING ANYTHING FOR US.

Oh, Ok….we have figured it out, THEY WERE WATCHING THE MOVIE THRON, THE FIRST ONE!