AD' CAMPAIGN Archives | AARB Magazine

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FENDI’S FALL 2017 AD CAMPAIGN

For Fendi’s fall 2017 ad campaign, Karl Lagerfeld got behind the lens to capture Kendall & Gigi for a glamorous shoot, and we’ve got the pics to prove it.

We should have known that Karl Lagerfeld would ask Gigi Hadid back as the face of Fendi after she appeared in last season‘s advertising campaign with sister Bella Hadid and fellow model Vittoria Ceretti. After the first Fall 2017 campaign image surfaced, we assumed Gigi would be fronting the campaign solo for the coming season, but the latest ad to be revealed shows Gigi modeling alongside BFF Kendall Jenner. Shot by Karl himself, the duo is captured amongst a stark white studio setting for the Italian fashion house’s rather uneventful campaign.

DOLCE & GABBANA FALL 2017 AD CAMPAIGN

Closing public streets for a photo shoot? Dolce & Gabbana wouldn’t dare.

Instead D&G models run rampant through the sidewalks and markets of the Italian town Palermo for the new Dolce & Gabbana Fall 2017 campaign. Civilians don’t shy away either, often being included in the shots linking arms and posing alongside high profile models like internet star Cameron Dallas and Princess Olympia of Greece. The busy and outgoing shoot is right on point with Dolce & Gabanna’s classic message of familia shown through authentic Italian scenes. However, this time the Milan-based fashion house seems to be more inclusive in their model selection with different sizes and skin colors represented in the shoot, and The Impression applauds the progressive move forward.

ZIMMERMANN’S SPRING 2017 AD CAMPAIGN

DIY meets Eighties femininity in Nicky Zimmermann’s romantic spring 2017.Gone are the days of DIY for Nicky Zimmermann — as her brand has become a cult favorite with vintage- and beach-loving girls worldwide — and yet that didn’t stop her from taking her spring collection on a reminiscent journey back to Stranded, her and her friends’ club of choice in Sydney, Australia in the Eighties. “It’s kind of my take on the Eighties, because where I grew up was kind of isolated to the subcultures that were happening — it was a bit more parody,” she explained. In her show notes, she offered details: “We made everything ourselves; it was more about expressing yourself. We ripped up tutus, we stole dad’s shirts, found old pieces of lace. We tied, we tattered, tangled and frayed.”

What’s regularly remarkable about Zimmermann is the brand’s ability to produce high-quality, intricate workmanship while retailing at a sub-designer price point. One piece, a white lace and purply floral menagerie of wraps and tiers (essentially a souped-up prairie dress), was especially striking in terms of its construction. It also featured an off-the-shoulder element, which is proving to be quite trendy in the early stages of NYFW.

LOUIS VUITTON

LOUIS VUITTON CRUISE 2016 AD’ CAMPAIGN FT MICHELLE WILLIAMS

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Louis Vuitton’s has unveiled ‘The Spirit of Travel’ campaign with actresses Michelle Williams and Alicia Vikander. The pair were captured by Patrick Demarchelier modeling the cruise 2016 versions of the Capucines and Steamer bags.

In the accompanying film, Michelle can be seen driving on an open road wile Alicia poses in a desert setting with a snake. Complete with intense closeups of the actresses as well as the bags, the video ends with the two women coming together for a dramatic moment.

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PRADA

PRADA RESORT 2016 AD’ CAMPAIGN

Good girls go bad for the  Resort 2016 ad campaign.

Lexi Boling, Meghan Collison, Ina Jensen, Lineisy Montero, Julia Nobis and Greta Varlese are transformed into glam rock muses for the campaign shot by Steven Meisel.

For Montero, who walked 68 shows this season, it’s her second Prada campaign – the Dominican starred in the house’s AW15 visuals, also photographed by Meisel.

In these images the models are shot against a roller shutter, as if they are queuing outside a nightclub, so they resemble something akin to 80s club girls. In fact, they wouldn’t look out of place in a book by Derek Ridgers, who photographed London youth in the late 70s and 80s.

“Pop decorativism is subverted by industrial minimalism,” reads the press release, which also pays “post-modesty” a mention. Described as the “new normcore”, this term was coined by Miuccia Prada at Prada’s SS16 men’s show, where this collection was first unveiled.

The clothes themselves bear including rabbits, race cars, spaceships, arrows and eyes. “They represent any kind of symbolism,” she said backstage at the show. “Advertising, logos  – although I don’t like to simplify thoughts, so we chose stupid symbols, the most infantile, that worked graphically.”

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