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Flowers in Spring? It’s groundbreaking. Designers had gardening on their minds for this season trend pairing bright floral prints with solid colors. They expanded their palettes from all different colors and types of flowers from the brightest and the boldest to the simple and minimalist.

Floral prints go hand in hand with Springtime and are brought out every year. From pastels to darks, designers like Dior Homme, MSGM, Versace, Louis Vuitton, and Valentino all incorporated flowers into their spring offering.


Clearly 2018 was the year of Gucci as the house owned the lead in fashion digital storytelling. So it should come as no surprise that to ring in the new year Gucci has launched a jammed packed holiday campaign and film that also ties into a bevy of new features for the Gucci App.

The campaign is centered around a film by Petra Collins featuring a diverse cast counting down to midnight to see in the New Year. Cher’s 1979 Take Me Home provides the boogy-to-the-woogy in a party filled with balloons, champagne, and plenty of glitter. The campaign was lensed at Le Roi, a cinema and dance hall in Turin (also known as the Sala da Ballo Lutrario – the Lutrario Ballroom), which opened in 1926 and the interior of which was redesigned by the Italian architect, designer and photographer Carlo Mollino in the 60’s. It is a festive narrative mash up of an 80’s John Hughes film with an ABBA video.

To augment the campaign the digital team has amped the Gucci App with exclusive interactive contents to engage customers and promote the spirit of gifting. A special Gucci Gift Box will reveals different virtual presents every day by shaking the mobile devices. Like an advent calendar, users will be able to discover different contents day-by-day and then purchase the products through the website. A further section of the App gives users illustrated photobooth stickers of party paraphernalia – balloons, champagne glasses, hats, horns – as well as some Gucci accessories like bags and shoes, which they can apply to messages. Plus there is a large variety of seasonal smartphone wallpapers for users to decorate their devices.

That is a lot of digital, but then again, what can one expect from the leaders of digital for 2018 other than to be excited for what awaits in the new year.

Gucci Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer & Director | Petra Collins
Models | Alexandra Kasperovich,Edwina Preston, Eliia Sopia Coggins, Julia Huang, Amelleah Thomas, Haytal Blackwood, Eli Beidy Martinez, Tex Santos Shaw, William Valente, Dwight Hoogendijk, Matisse Rucko, Ryley Cole, Tom Atton Moore, Fisher Smith, Zeno Gorgels, Aaron Sirainen, & Thiam Tamsirr
Stylist | Jonathan Kaye
Hair | Alex Brownsell
Makeup | Niamh Quinn
Street Casting | “Extras”: Midland
Music | “Take Me Home” by Cher | (B. Esty / M. Aller)| © Rightsong Music Inc. | Su licenza di Warner Bros. Music Italy S.r.l. | (p) 1979 Universal Music Italia Srl
Location | Le Roi di Toni Campa & Luciana De Biase


It looks as if designers are fed up with airline baggage fees this season. Who needs a suitcase when you can fit all you need in the clothes that you’re wearing?

Human luggage was abundant in men’s showing from London, Milan and Paris. Perhaps it was the evolution of utility wear, or perhaps streetwear packed for an overnight. Either way designers like Dsquared2, Lanvin, Off-White, Rick Owens, and Louis Vuitton all found comfort in providing storage options for ones comfort. The Impression is delighted with the trend that gives ‘carry on’ a whole new meaning. Now if we could just address those in-flight meals!


Distant and tropical lands were beckoning designers this season resulting in a bevy of landscape graphics taking over the runway….New TREND.

Suburban Simpson’s home pop-up at Virgil Abloh’s Off-White while neon camp trees populated printed tops and sweaters at Prada, Valentino, Amiri, MSGM, and Paul Smith. All signified a longing for a trip but none as fanciful as Virgil Abloh for Louis Vuitton men’s where the landscape was literally the yellow brick road from The Wizard Of Oz. We think it wise to pay close attention to the man behind the curtain.


From the bedroom to the runway, the fashion world is flooded with this risquè boudoir fashion trend for Fall 2018.

The “boudoir” style is derived from outfits that women would wear in their private room or bedroom. Combinations of silk, lace, and sheer fabrics create a feminine look that is sexy while still being demure in its own way. This style is for the daring, boss ladies of the world who are craving to make a statement.

Dolce & Gabbana and Alexander Wang both portrayed the darker, more night appropriate side of the boudoir trend. Designers like Blumarine and John Galliano used light, flowing fabrics that exude femininity. Peter Pilotto used a spectrum of vibrant hues and satin, robe-inspired ensembles, that bring the worlds of comfort and fashion together in a unique way.


The Future is Here! During Fall 2018 The Impression noticed an abundance of a futuristic trend vibe featuring metallics of all colors, neon designs, and accessories that are out of this world.

Designers like Alexander Wang, Maison Margiela, Calvin Klein, and Balmain were not afraid to show off these bold fabrics in their designs. Alexander Wang kept his designs simplistic by incorporating pops of metallics into his sleek black designs. Maison Margiela was all about the accessories, featuring metallic shoes and see-through space helmets. Calvin Klein featured sophisticated silver metallics into both clothing and accessories. Balmain was all about the fabrics, using colorful rouche and metallic fringe.


With Milan Fashion Week at an end, a prominent trend this year was a Burst of Color. This trend showcases vibrant, neon colors that are usually not worn together.

This year they were brought to the runway and executed to perfection.
Versace, Prada, Marco de Vincenzo, and Marni had added every color imaginable into their designs. Versace incorporated different types of plaid and animal print into their designs, while also keeping it classy by incorporating touches of gold jewelry. Prada features a wide variety of dresses, sweatshirts and two piece outfits with neon coloration. Marco de Vincenzo featured ruched tops, and satin accents throughout. Marni featured outfits filled with shine and stripes.