Plasencia is a walled market city in the province of Cáceres, Extremadura, Western Spain. As of 2013, it has a population of 41,047.

Situated on the bank of the Jerte River, Plasencia has a historic quarter that is a consequence of the city’s strategic location along the Silver Route, or Ruta de la Plata. Since the 15th century, the noblemen of the region began to move to Plasencia, defining its current appearance

Although Plasencia was not founded until 1186, pieces of pottery found in Boquique’s Cave provide evidence that this territory was inhabited long before. Pascual Madoz‘s dictionary details that this ancient territory, either called Ambroz or Ambracia, was originally given the name Ambrosia before becoming Plasencia.

Plasencia had a certain importance in the American conquest too. Doctors recommended this place to King Ferdinand as the healthiest place in his kingdom and the place where he should establish his residence. The monarch moved here in 1515, and died in Madrigalejo during his travel to Guadalupe.

In the province of Cáceres, we have the towns of Casar de Cáceres, with its excellent cheese of the same name, Carcaboso and its milestones, Baños de Montemayor and its spa of roman origin, or Hervás with its beautiful Jewish quarter, as well as Plasencia and its magnificent historic town centre where you will find its splendid Parador, combining important cultural heritage and breath-taking areas of natural beauty where winding roads will offer an unforgettable experience to two-wheel riders

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