REPLAY’S HYPERFREE CAMPAIGN FT NEYMAR JR.

REPLAY’S HYPERFREE CAMPAIGN FT NEYMAR JR.

Brazilian footballer Neymar Jr. reunites with Replay for its new Hyperfree denim campaign. Neymar is joined by supermodel Alessandra Ambrosio for a cheeky advertisement that showcases the flexibility of Replay’s Hyperfree denim. Tasked with not moving, Neymar and Ambrosio put on their game face. However, respectively facing a soccer ball and camera, the pair can’t help but move. The results which are captured in a campaign video are charming to say the least.

 

Discussing the campaign advertisement, Replay CEO Matteo Sinigaglia shared, “At the heart of this campaign there is our need to deliver a different perspective to people on how to use denim and to let them feel a revolutionary experience in motion.” Sinigaglia continues, “The Hyperfree product was engineered to praise freedom in movement and we delivered the smoothest denim in the world.”

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