#DieselHigh is the hashtag for the new Diesel S/S 2015 ad’ campaign and it’s a total amazing!

The campaign stars Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphon O’Shea and Surren Senevirate.

“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.” – Nicola Formichetti, creative director of Diesel.

The campaign is conceived by creative director Nicola Formichetti, styled byAnna Trevelyan and shot by Nick Knight call us to take a chance, enjoy our lives and embrace our beautiful differences.

Well, a group of young people expressing themselves and having a good time…this is what #DieselHigh is all about and we are buying it, it appeals us to do the same, again and again, every minute, every hour, every day, all year. We like the concept, we like the integration…WE LOVE THE PICTURES, WE LOVE THIS DIESEL S/S 2015 AD’ CAMPAIGN !