SALVATORE FERRAGAMO’S S/S '17 AD CAMPAIGN

SALVATORE FERRAGAMO’ S/S ’17 AD CAMPAIGN

This season, Salvatore Ferragamo, it’s about: Pretty florals and fluted hems to please the feminine sophisticate.

The spring collection was the house’s first women’s show since the departure of creative director Massimiliano Giornetti, and its subsequent ceo switcheroo (Michele Norsa out; Eraldo Poletto in). The design team effort was led by head of women’s ready-to-wear Fulvio Rigoni, who took the bow for the collection. Oh also, Paul Andrew is incoming as design director of shoes, with his first collection due for pre-fall.

Figuratively, the ready-to-wear collection—suits, button-down shirts, tailored trousers, and knitwear in dusty hues of sand and olive, navy and cerulean blues, and gray—evokes what Ferragamo calls the “splendor of life.” It all adds up to a soft, at times sweetly melancholy, presentation of life in a Mediterranean resort town. And it all feels extremely, perfectly Italian.

Basically, if you’re seeking a look of casual Continental elegance this Spring, this is the collection for you. All you’ll need to cap it off is a vintage Alfa Romeo Spider and a long stretch of empty days that you can fill with romance and maybe an Aperol spritz or two.

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