Y-3 is launching the third and final chapter of the brand’s Spring 2018 campaign, a black and white campaign shot by Alessio Bolzoni, focused on the re-envision of the icons of adidas through the unique lens of Yohji Yamamoto: graphic, pure, and consistently forward-thinking.
Bolzoni’s black and white filtered photography highlights models in kinetic poses situated in a wide-open meadow against a cloud-filled sky. The stark background brings focus to the exhilarating collection, a fusion of sport and fashion to form a new uniform for modern streets. Styled by Mauricio Nardi, there is an emphasis on voluminous apparel from skirts to tunics and parkas, all maintaining the iconic three stripes, bringing in a sense of movement.
Also two exclusive versions of fresh Y-3 footwear styles, the Kusari and the Saikou are previewed in the campaign. The Kusari consists of stretch mesh and leather, leveraging both design and function, while the Saikou’s sock-like design that wraps the foot in adaptive support symbolizes Y-3’s commitment to aesthetic minimalism.
Photographer | Alessio Bolzoni
Models | Georgia Hilmer, Tyg Davison, Anton Jaeger, Born Chan Lee, & Tyler Reid
Stylist | Mauricio Nardi
Hair | Chi Wong
Makeup | Zenia Jeager
Production | Pony Projects
Director of Photography | Matthew Schroeder