Dior dominates with an army in blue for fall 2017 AD Campaign.
Dior has released their Fall 2017 campaign shot by Brigitte Lacombe, and film directed by Fabien Baron. The film highlights Maria Grazia Chiuri new feminist initiative at Dior.
The campaign features the Fall “blue” collection, which attracted much attention due to its gender-less aspect. With that, Chiuri looks to defy traditional “feminine” looks. The film was shot in black and white, at an angle that displayed an element of dominance. The beret hats and tailored jackets gave the models a strong presence, creating a pact of unstoppable women.
The ad corresponds well with the recent campaign Dior released featuring Jennifer Lawrence. While there are less words, the nod to femininity and Chiuri’s presence as creative director were unmistakable.