LEE JEANS 2018 AD CAMPAIGN BY SPRING STUDIOS

LEE JEANS 2018 AD CAMPAIGN BY SPRING STUDIOS

Lee Jeans recently launched its innovative Body Optix line in Europe. Spring Studios teamed with lensman Rory Van Millingen to design the launch campaign. Millingen shot the collection against 2D, black-and-white backdrops, highlighting the optical effect of the denim. “Our aim was to keep it strong and graphic for maximum standout,” said Robin Harvey, Executive Creative Director at Spring Studios.

Agency | Spring Studios
Executive Creative Director | Robin Harvey
Creative Director | Harry Hoskyn
Copywriter | Ben Perdue
Group Account Director | Eileen Armstrong & Estelle Colombe
Agency Producer | Maria De Luca & Corin Holmes
Business Development Director | Jenmon Yuen-Jenkins
Photographer | Rory Van Millingen
Director | Jon Clements
Producer | Maria De Luca & Corin Holmes
Editor | James Patterson
Post Production | Spring Post
Sound Design | Nessim Molder
DoP | Dominic Bartels

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