A Story, the Prada Spring 2017 Men’s campaign, tells a tale of a man that finds his perfect resting place in the dunes amongst nature.
The new campaign video by Willy Vanderperre continues the “escape the 9-to-5” narrative that was first introduced in the 365 Spring 2017 campaign. While the first chapter featured younger faces racing through an office building and escaping to a rooftop, A Story follows a seasoned gentleman that manages to escape the proverbial hamster wheel and find the resting place that he has longed for.
Jude Law stars in the black-and-white short film wandering aimlessly but with a purpose, feeling the sand and straw beneath him while he, as the narrator puts it, “enjoys the company of his thoughts and memories of friends, lovers, and time.”
A Story conveys its message very clearly and captures an audience that may have felt left out by the 365 advertisement. Young Pope star Jude Law is much closer to the Prada man in style, character and lifestyle, and longing for time alone is an issue that a seasoned man can relate to. Amidst work trips, family life, and maintaining one’s health, when does one get a chance to stop, breathe and take a minute to enjoy nature or our living space? Law may not run through office halls or scale a building in A Story, but his solitude in A Story is enviable.