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PRADA | S/S ’17 AD CAMPAIGN FT JUDE LAW

A Story, the Prada Spring 2017 Men’s campaign, tells a tale of a man that finds his perfect resting place in the dunes amongst nature.

The new campaign video by Willy Vanderperre continues the “escape the 9-to-5” narrative that was first introduced in the 365 Spring 2017 campaign. While the first chapter featured younger faces racing through an office building and escaping to a rooftop, A Story follows a seasoned gentleman that manages to escape the proverbial hamster wheel and find the resting place that he has longed for.

Jude Law stars in the black-and-white short film wandering aimlessly but with a purpose, feeling the sand and straw beneath him while he, as the narrator puts it, “enjoys the company of his thoughts and memories of friends, lovers, and time.”

A Story conveys its message very clearly and captures an audience that may have felt left out by the 365 advertisement. Young Pope star Jude Law is much closer to the Prada man in style, character and lifestyle, and longing for time alone is an issue that a seasoned man can relate to. Amidst work trips, family life, and maintaining one’s health, when does one get a chance to stop, breathe and take a minute to enjoy nature or our living space? Law may not run through office halls or scale a building in A Story, but his solitude in A Story is enviable.

PRADA

PRADA RESORT 2016 AD’ CAMPAIGN

Good girls go bad for the  Resort 2016 ad campaign.

Lexi Boling, Meghan Collison, Ina Jensen, Lineisy Montero, Julia Nobis and Greta Varlese are transformed into glam rock muses for the campaign shot by Steven Meisel.

For Montero, who walked 68 shows this season, it’s her second Prada campaign – the Dominican starred in the house’s AW15 visuals, also photographed by Meisel.

In these images the models are shot against a roller shutter, as if they are queuing outside a nightclub, so they resemble something akin to 80s club girls. In fact, they wouldn’t look out of place in a book by Derek Ridgers, who photographed London youth in the late 70s and 80s.

“Pop decorativism is subverted by industrial minimalism,” reads the press release, which also pays “post-modesty” a mention. Described as the “new normcore”, this term was coined by Miuccia Prada at Prada’s SS16 men’s show, where this collection was first unveiled.

The clothes themselves bear including rabbits, race cars, spaceships, arrows and eyes. “They represent any kind of symbolism,” she said backstage at the show. “Advertising, logos  – although I don’t like to simplify thoughts, so we chose stupid symbols, the most infantile, that worked graphically.”

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PRADA S/S 2015 AD

PRADA S/S 2015 AD’ CAMPAIGN

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After her surprise appearance on the runway in September, Gemma Ward has landed a spot in the Italian fashion house’s latest Prada S/S 2015 ad’ campaign.

What can we say about PRADA and its fabric and patterns?….WE LOVE THEM. The multi-leather purse is to die for.

Sometimes it seems a mix and sewing of grandma’s left fabrics. But they look good. The womenswear has that yellow touch that gives some interesting color to the collection.

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For the menswear campaign Craig McDean captures actors Jack O’Connell, Miles Teller, Ansel Elgort & Ethan Hawke.

Prada describes the photos as “There are forces in feelings, and feelings in things. Attesting to this tangible truth are a series of graphic action portraits for Prada’s Spring/Summer 2015 Menswear campaign.”

PRADA is a very colorful brand, we would love to see that colors in the campaign, don’t take us wrong, we like the black and white photos but we think showing the fabrics and textures colors could be good in this case.

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