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PRADA | S/S ’17 AD CAMPAIGN FT JUDE LAW

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A Story, the Prada Spring 2017 Men’s campaign, tells a tale of a man that finds his perfect resting place in the dunes amongst nature.

The new campaign video by Willy Vanderperre continues the “escape the 9-to-5” narrative that was first introduced in the 365 Spring 2017 campaign. While the first chapter featured younger faces racing through an office building and escaping to a rooftop, A Story follows a seasoned gentleman that manages to escape the proverbial hamster wheel and find the resting place that he has longed for.

Jude Law stars in the black-and-white short film wandering aimlessly but with a purpose, feeling the sand and straw beneath him while he, as the narrator puts it, “enjoys the company of his thoughts and memories of friends, lovers, and time.”

A Story conveys its message very clearly and captures an audience that may have felt left out by the 365 advertisement. Young Pope star Jude Law is much closer to the Prada man in style, character and lifestyle, and longing for time alone is an issue that a seasoned man can relate to. Amidst work trips, family life, and maintaining one’s health, when does one get a chance to stop, breathe and take a minute to enjoy nature or our living space? Law may not run through office halls or scale a building in A Story, but his solitude in A Story is enviable.

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TOM FORD | SPRING 2017

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It’s been a busy week chez Tom Ford.

Ford was one of a handful of designers—Burberry’s Christopher Bailey and Tommy Hilfiger among them—to pioneer the see-now-buy-now model when he hosted a starry dinner, runway show, and Leon Bridges performance at the Four Seasons last September. It was the most glamorous New York Fashion Week moment since Beyoncé, Julianne Moore, and Lauren Hutton, et al. walked his debut womenswear catwalk back in 2010. But Ford’s see-now-buy-now experiment is to be short-lived.

He’ll be on the official New York Fashion Week calendar come September, showing not an in-season collection, but a Spring 2018 collection. “It was good to try see-now-buy-now, and I’m glad I did, and eventually that’s how the industry will work,” Ford said. “But right now, the shows and store delivery dates aren’t aligned. We missed crucial weeks of selling time and valuable long-lead press.” He’s also moving his women’s atelier to Los Angeles from London.

Ford wasn’t saying if we can expect a Four Seasons–type experience, but knowing him, the odds are it won’t be your basic run-of-the-mill runway show. “Especially in this moment of designer musical chairs,” he said, “the best thing to be is true to your brand. And I have a brand, I have a following.” For Fall, he’s giving his followers very fitted tailoring (“my customer responds to that. When it’s boxy, it’s not as strong”) colorful, drape-y cocktail numbers with zesty stockings to match, equally bright shearling and fox furs, and high-shine black patent outerwear.

LOUIS VUITTON
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LOUIS VUITTON CRUISE 2016 AD’ CAMPAIGN FT MICHELLE WILLIAMS

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Louis Vuitton’s has unveiled ‘The Spirit of Travel’ campaign with actresses Michelle Williams and Alicia Vikander. The pair were captured by Patrick Demarchelier modeling the cruise 2016 versions of the Capucines and Steamer bags.

In the accompanying film, Michelle can be seen driving on an open road wile Alicia poses in a desert setting with a snake. Complete with intense closeups of the actresses as well as the bags, the video ends with the two women coming together for a dramatic moment.

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BURBERRY
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BURBERRY FESTIVE CAMPAIGN

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Burberry launches its 2015 festive film and campaign with an all-star British cast of supermodels, musicians, and actors!

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The film pays homage to the much-loved opening sequence of the movie Billy Elliot, which celebrates its 15th anniversary this year.

The festive film directed by Christopher Bailey stars Sir Elton John, James Corden, Julie Walters, Romeo Beckham, Naomi Campbell, Rosie Huntington-Whiteley, Michelle Dockery, James Bay, George Ezra and Toby Huntington-Whiteley.

“Billy Elliot is an incredible film full of so much joy and energy, so it was a real thrill and a great honour to be able to celebrate its 15 year anniversary through our Festive campaign. It was also a huge privilege to work with such amazing and iconic British talent – the cast are quite simply some of the biggest names in film, music and fashion and it was so much fun working with them all to make this special film.” Christopher Bailey, Burberry Chief Creative and Chief Executive Officer

The festive campaign is shot by Mario Testino.

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PRADA
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PRADA RESORT 2016 AD’ CAMPAIGN

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Good girls go bad for the  Resort 2016 ad campaign.

Lexi Boling, Meghan Collison, Ina Jensen, Lineisy Montero, Julia Nobis and Greta Varlese are transformed into glam rock muses for the campaign shot by Steven Meisel.

For Montero, who walked 68 shows this season, it’s her second Prada campaign – the Dominican starred in the house’s AW15 visuals, also photographed by Meisel.

In these images the models are shot against a roller shutter, as if they are queuing outside a nightclub, so they resemble something akin to 80s club girls. In fact, they wouldn’t look out of place in a book by Derek Ridgers, who photographed London youth in the late 70s and 80s.

“Pop decorativism is subverted by industrial minimalism,” reads the press release, which also pays “post-modesty” a mention. Described as the “new normcore”, this term was coined by Miuccia Prada at Prada’s SS16 men’s show, where this collection was first unveiled.

The clothes themselves bear including rabbits, race cars, spaceships, arrows and eyes. “They represent any kind of symbolism,” she said backstage at the show. “Advertising, logos  – although I don’t like to simplify thoughts, so we chose stupid symbols, the most infantile, that worked graphically.”

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